Wednesday, July 22, 2009

Sigh .......


Saw this this morning in NST, see if you can spot the flaw:

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The number of Middle Eastern tourists visiting Malaysia this month and next could plunge by half based on initial data obtained from travel agencies.



Traditionally, more Arab tourists reach Malaysia in the third quarter alone than in the first half of the year. They also spend three times more than the average tourist. Based on the RM6,070 spending per person, a 50 per cent drop in arrivals could result in potential revenue loss of RM300 million for the country. While the tourism industry had expected a decline in arrivals given the shorter summer prior to the fasting month of Ramadan, they did not expect the number to be halved. Factors cited for the decline, apart from the global economic crisis and influenza A(H1N1), included the lack of advertisements in the Arab world this year.

In July-September last year, Middle East tourist arrivals fell 6.3 per cent to 108,665 from the comparable period in 2007.Travel agents are bracing for worse this year. Asia Overland Services Tour And Travels group managing director Anthony Wong said its inbound market from the Middle East had dropped 40-50 per cent.

"We used to bring in 18,000 to 22,000 in July and August. Now, we are not busy at all," he told Business Times. "This time around, we have been told by our agents in the Middle East that there has been a lack of advertisements compared to previous years," Wong said.

World Express Tours group president Tunku Iskandar Tunku Abdullah said that business at his agency had fallen 70 per cent in terms of tourist arrivals as well as value. "Currently, even forward booking is down due to the lack of advertisements in the Middle East," Tunku Iskandar said. He said that agents in the Middle East had told him that there had been a significant drop in advertisements on Malaysia compared to previous years. "They tell me that there is very little promotion that consumers can see compared to previously and to advertisements to other destinations like Thailand, Singapore and Australia."


Asia Experience Tours, touted as the largest agency for inbound travel from the Middle East, is expecting a more than 40 per cent drop in business in terms of tourist numbers and value. Its chief executive officer Ngiam Foon described this year as a "disaster", citing the economic crisis, H1N1 outbreak and other, better, deals offered by regional competitors. This year, they are not coming in big numbers," he said.

Calls to the secretary-general of the Ministry of Tourism went unanswered. It is understood that the advertisement and promotion budget alone for Middle East countries in 2007 and last year was around RM20 million. In reality, the amount is far more when the cost of its officers' fees, mega familiarisation programme, agent incentives and contributions from airlines are taken into account.

Last week, the Minister of Tourism revised downwards the projection for tourist arrivals this year to 19 million from 20 million.

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Who edited the piece? The headline was "Absent Ads Blamed For Fewer Arab Arrivals". Just because the tour agents said that ads were to be blamed for the drop in 2Q 2009 compared to 1Q 2009 arrivals, does not mean BT can absolve itself by making that as the headline. You can quote the agents but you must also have the journalistic integrity to comment that that is a flawed conclusion.

Any decent journalist or reader with average intelligence will be able to tell that there is this thing called the seasonal effect (maybe less holidays, better weather in Middle East, no bonuses in 2Q, etc.). It is wrong to say that a reduction in ads caused the 2Q figure to be lower than 1Q. In fact the 2Q 2009 figure was the higher compared to 2Q 2008 and 2Q 2007, which is better for comparison. If anything, the H1N1 is a major factor, and taking that into account, the arrivals figure in 2Q has been nothing short of amazing. The arrival figures should be lauded not derided.

Sigh.....


p/s photo: Zhou Wei Tong




4 comments:

madcap said...

Can't see any flaw at all. Perhaps the shadows might have hidden some blemishes but I think Zhou is pretty perfect...

alwaysken said...

clearly an effort to make the current tourism minister NYY look bad. plain to see.

japh said...

It is their 'strategy' to get more budget for A&P by the Ministry.

Few reasons that actually attributed to the declines are:

1) Mishandling of H1N1 situation here in Malaysia. With their bad PR strategies (such as closing schools haphazardly) had triggered many Middle Eastern (ME) visitors to cancel or divert their vacation to Malaysia. Who would want to be self-quarantine for a week after visiting Malaysia? Malaysia can learn from Singapore. I have just returned from Singapore on a vacation and are impressed with their communications strategies. They remind locals and visitors of H1N1 and to stay away from public areas while go for a medical check. Our message is such as, if you had returned from an infected country, and have the symptoms, then go for a medical check up. Go watch the ad in the TV and you will get the picture.

2) The ME visitors get fleeced when they take our taxis or shopped by some unethical operators. Words spread around (especially with the internet technology; much much faster you can imagine).

3) Our tourism facilities are much inferior in comparison with Singapore and Thailand.

4) Haze, more haze. Would you want to visit a country with bad air. It's just like walking in to a pub full of smokers; and just for a glass of fruit juice? Tak payah lah.

Anyway, which Tourism Minister had actually promote DOMESTIC TOURISM? So far, its only talk and PR exercise. Hmmm... times like this, domestic tourism should be encourage, with highest effort.

Born2Reign said...

Sigh...

H1N1 is at least an uncontrollable event.

Our pathetic taxi drivers are not. It is so sad (sigh) that friends from overseas come to KL and complain about our smug taxi drivers who refuse to use meters and need to get their permission to drive you to your destination.

Even in HCMC and Hanoi, the taxi drivers use meters (though some were tampered) and we don't need their permission before jumping into the cab.

Padan muka! The great Malaysian icon - notorious taxi drivers.