Readers will know that I am a big admirer of Yasmin Ahmad's work. Well, guess what, despite the petty "obstacles and opposition" to her brilliance in her own country. her ad won a global award.
LOS ANGELES, Jan 9 — "The Love of Tan Hong Ming," a spot by Leo Burnett in Malaysia for oil and gas concern Petronas, has won the People's Choice Award for favourite commercial.
The award was bestowed after several months of online voting among five 2008 Gold Clio-winning spots. In addition to the Petronas ad, the other nominees included efforts for Cadbury Dairy Milk, Guinness, Sony Bravia and Sony Walkman.
The winning commercial was acknowledged last night during the 35th Annual People's Choice Awards on CBS.
A public service spot, "The Love of Tan Hong Ming" tackles the topic of race by showing how children are colour blind. A young, bashful Chinese boy is interviewed about the girl he likes. When his crush comes on camera, it is revealed that she is in fact Malay — and that she likes him, too.
The Clios are presented by Nielsen Business Media, which is also the parent of Adweek. The awards for creative excellence celebrate their 50th anniversary in May. — Adweek
p/s photo: Athena Chu Yan