The transition to a global digital economy in 2014 was sporadic – brisk in some countries,
choppy in others. By year’s end, the seven biggest emerging markets were larger than the G7, i
n purchasing power parity terms. Plus, consumers in the Asia-Pacific region were expected to
spend more online last year than consumers in North America. The opportunities to serve the
e-consumer were growing – if you knew where to look.
Bhaskar Chakravorti is the Senior Associate Dean of International Business & Finance at The Fletcher School at Tufts University and founding Executive Director of Fletcher’s Institute for Business in the Global Context. He is the author of The Slow Pace of Fast Change.